This document is divided into three parts - Content Guidelines, Instruction Guidelines, and Types of Content. Kindly go through each of these sections carefully.
Content Guidelines- RWP
Creating content is a 3-step process of RWP; Researching, Writing, and Proofreading. Make sure you go through each of these steps in detail:
1. Research (R):
“ Well begun is half done ”
Researching is an integral part of content creation. It can make or break your content. We expect our writers to do thorough research before they begin writing. A couple of important pointers.
2. Write (W)
“ Write for the Readers and for the Brand ”
Writing is simpler than you may assume only if you follow certain rules and guidelines.
Pro Tip: Write the introduction at the last
Pro Tip: Use of subheadings and bullet points adds readability to the write-up and makes it skimmable for the reader.
*Flow - It is the job of the introduction to connect the reader from the introduction to the body, and it is the job of the conclusion to connect the reader from the body to the conclusion.
3. Proofread (P)
“ Proofread as a Reader, Not as a Writer ”
The difference between an average writer and a good writer lies in proofreading and editing.
Now that you know the basics of RWP, here are some important instruction guidelines that would help you write as per the client brief.
When we send you an assignment there are few things that will almost always be provided.
Let’s look at all of these in detail:
If you have any queries regarding the instructions, always ask!
Type of Content
There are different types of content that we produce for our clients. Have a look at some of the typical types of content that you can expect to work on with us;
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